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Lotte Mart is expediting its launch in the overseas market and an aggressive store expansion in the domestic market. This is the first Lotte Mart branch in the 7th District of Ho Chi Minh, Vietnam which opened on 18 December 2008. Moreover, Lotte took two years to prepare for the opening of the ‘Nam Saigon Branch’. This is also considered to be the first of its kind by a Korean retail enterprise in Indonesia. Furthermore, in October 2008, Lotte purchased ‘PT Makro Indonesia’ that operates 19 Makro stores in Indonesia. The stores in Qingdao and Beijing are designed to be opened this year. Lotte has been embarking on the renovation of Lotte in terms of replacing Lotte’s trade name of three stores starting last June 2008. Makro, a large-scale supermarket chain from Netherlands, has been operating 6 stores in B eijing and 2 stores in Tianjin. This endeavour by Lotte is recorded as the first case attempted by a Korean retail enterprise. Lotte Mart entered the Chinese market by purchasing ‘Makro’ through the M&A deal in December 2007. As of now, such as China, Lotte is becoming an esteemed member of the elite circle of global entrepreneurs in the retail market operating 29 stores in three countries, Indonesia and Vietnam.
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