Miniso
Fashion in Maritime

MINISO- Japan fast fashion designer brand with headquarter in Tokyo, was founded by Miyake Jyunya who is the chief designer and young Chinese entrepreneur- Ye Guofu. Most Miniso stores are located in large shopping centers of busy districts. While emphasizing on selling high quality and creative products, Miniso also attaches great importance to customers' shopping experience to provide thoughtful services. It persists in selecting suitable products from all over the world. It strives to create a new and happy shopping environment, so that customers can experience happiness, fashion and a healthy lifestyle.
Fast fashion is Miniso's theme. It is the pioneer of global fashion, leisure, life and commodity consumption.
Miniso always optimizes its product structure and pays close attention to product management. It leads the trend of good products contributing to a quality life in the fashion consumption market.
Miniso advocates the philosophy of a simple, natural and quality life as well as the brand essence of " returning to nature & restoring product essence". It is a brand that is close to customers' life and values in terms of fashion, price, quality and creativeness.